<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[Intrenion News]]></title><description><![CDATA[Updates on new doctrine cards, audio discussions, original articles, and other developments across Intrenion Doctrine.]]></description><link>https://news.intrenion.com</link><image><url>https://substackcdn.com/image/fetch/$s_!1UOU!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa72edbc2-5fa1-4eb7-bd94-a19ed9d0d30b_1280x1280.png</url><title>Intrenion News</title><link>https://news.intrenion.com</link></image><generator>Substack</generator><lastBuildDate>Thu, 30 Jul 2026 19:23:57 GMT</lastBuildDate><atom:link href="https://news.intrenion.com/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[Christian Ullrich]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[christian.ullrich@intrenion.com]]></webMaster><itunes:owner><itunes:email><![CDATA[christian.ullrich@intrenion.com]]></itunes:email><itunes:name><![CDATA[Christian Ullrich]]></itunes:name></itunes:owner><itunes:author><![CDATA[Christian Ullrich]]></itunes:author><googleplay:owner><![CDATA[christian.ullrich@intrenion.com]]></googleplay:owner><googleplay:email><![CDATA[christian.ullrich@intrenion.com]]></googleplay:email><googleplay:author><![CDATA[Christian Ullrich]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[Expanding the Doctrine Library]]></title><description><![CDATA[New doctrine across communication, leadership, strategy, history, learning, and more.]]></description><link>https://news.intrenion.com/p/expanding-the-doctrine-library</link><guid isPermaLink="false">https://news.intrenion.com/p/expanding-the-doctrine-library</guid><dc:creator><![CDATA[Christian Ullrich]]></dc:creator><pubDate>Tue, 30 Jun 2026 06:02:05 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!1UOU!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa72edbc2-5fa1-4eb7-bd94-a19ed9d0d30b_1280x1280.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Over the past week, the focus has remained on expanding the Intrenion Doctrine library.</p><p>The value of the library does not come from the number of books it contains. It comes from gradually building a practical collection of reusable practices that people can revisit whenever they encounter similar situations at work or in daily life.</p><p>This week, the library grew substantially across many categories, including communication, leadership, organizational design, history, learning, relationships, personal development, and wealth. Many of these books contain dozens of practical recommendations that translate naturally into doctrine cards and discussion-style audio.</p><p>The library now contains doctrine based on dozens of books, alongside original doctrine developed from observations, experiments, and practical experience.</p><p>As always, each new topic includes doctrine cards for quick review, along with audio discussions designed for commuting, walking, traveling, exercising, and other moments when reading is impractical.</p><p>Explore the full library: <a href="https://www.intrenion.com/doctrine/">https://www.intrenion.com/doctrine/</a></p><p>As always, thanks for following along. The experiment continues.</p><h3>New doctrine added since last week&#8217;s newsletter:</h3><h4>Collaboration &amp; Organization</h4><ul><li><p>Corporate Rebels: Make Work More Fun</p></li><li><p>Hack Your Bureaucracy: Get Things Done No Matter What Your Role on Any Team</p></li><li><p>No Rules Rules: Netflix and the Culture of Reinvention</p></li><li><p>Organize for Complexity: How to Get Life Back Into Work to Build the High-Performance Organization</p></li><li><p>Powerful: Building a Culture of Freedom and Responsibility</p></li><li><p>The Culture Map: Breaking Through the Invisible Boundaries of Global Business</p></li></ul><h4>Communication, Influence, Power</h4><ul><li><p>7 Rules of Power: Surprising, but True Advice on How to Get Things Done and Advance Your Career</p></li><li><p>Getting to Yes: Negotiating Agreement Without Giving In</p></li><li><p>How to Win Friends and Influence People</p></li><li><p>Influence: The Psychology of Persuasion</p></li><li><p>Influence Without Authority</p></li><li><p>Power: Why Some People Have It and Others Don&#8217;t</p></li><li><p>Rebel Talent: Why It Pays to Break the Rules at Work and in Life</p></li><li><p>Secrets of Confident Communicators: 50 Techniques to Be Heard</p></li><li><p>Secrets of Confident People: 50 Techniques to Shine</p></li><li><p>Secrets of Influential People: 50 Techniques to Persuade People</p></li><li><p>Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered</p></li><li><p>Simply Put: Why Clear Messages Win and How to Design Them</p></li><li><p>Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It</p></li><li><p>Start with NO: The Negotiating Tools that the Pros Don&#8217;t Want You to Know</p></li><li><p>Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion</p></li><li><p>The 11 Laws of Likability: Relationship Networking... Because People Do Business with People They Like</p></li><li><p>The 33 Strategies of War</p></li><li><p>The 48 Laws of Power</p></li><li><p>The Laws of Charisma: How to Captivate, Inspire, and Influence for Maximum Success</p></li><li><p>The Like Switch: An Ex-FBI Agent&#8217;s Guide to Influencing, Attracting, and Winning People Over</p></li><li><p>The Prince</p></li><li><p>Who Gets Promoted, Who Doesn&#8217;t, and Why: 12 Things You&#8217;d Better Do If You Want to Get Ahead</p></li></ul><h4>Creativity, Design, Learning, Writing</h4><ul><li><p>Brave New Words: How AI Will Revolutionize Education (and Why That&#8217;s a Good Thing)</p></li><li><p>Co-Intelligence: Living and Working with AI</p></li><li><p>Don&#8217;t Make Me Think, Revisited: A Common Sense Approach to Web Usability</p></li><li><p>Hands-On Training: A Simple and Effective Method for On-the-Job Training</p></li><li><p>slide:ology: The Art and Science of Creating Great Presentations</p></li><li><p>Teaching with AI: A Practical Guide to a New Era of Human Learning</p></li><li><p>The Case Against Education: Why the Education System Is a Waste of Time and Money</p></li><li><p>The Elements of Style</p></li></ul><h4>Economics, History, Politics, Society</h4><ul><li><p>Against Democracy</p></li><li><p>Factfulness: Ten Reasons We&#8217;re Wrong About the World and Why Things Are Better Than You Think</p></li><li><p>On Tyranny: Twenty Lessons from the Twentieth Century</p></li><li><p>Open: The Story of Human Progress</p></li><li><p>Progress: Ten Reasons to Look Forward to the Future</p></li><li><p>The Dictator&#8217;s Handbook: Why Bad Behavior Is Almost Always Good Politics</p></li></ul><h4>Family &amp; Relationships</h4><ul><li><p>100 Simple Secrets of Great Relationships: What Scientists Have Learned and How You Can Use It</p></li></ul><h4>Leadership &amp; Management</h4><ul><li><p>100 Things Successful Leaders Do: Little Lessons in Leadership</p></li><li><p>How to Become CEO: The Rules for Rising to the Top of Any Organization</p></li><li><p>It&#8217;s Okay to Manage Your Boss: The Step-by-Step Program for Making the Best of Your Most Important Relationship at Work</p></li><li><p>Leadership BS: Fixing Workplaces and Careers One Truth at a Time</p></li><li><p>Secrets of Success at Work: 50 Techniques to Excel</p></li><li><p>The 21 Indispensable Qualities of a Leader: Becoming the Person Others Will Want to Follow</p></li></ul><h4>Marketing &amp; Sales</h4><ul><li><p>Crush It!: Why NOW Is the Time to Cash In on Your Passion</p></li></ul><h4>Mixed Advice</h4><ul><li><p>Principles: Life and Work</p></li><li><p>The Almanack of Naval Ravikant: A Guide to Wealth and Happiness</p></li><li><p>Think and Grow Rich</p></li></ul><h4>Money &amp; Wealth</h4><ul><li><p>100 Things Millionaires Do: Little Lessons in Creating Wealth</p></li></ul>]]></content:encoded></item><item><title><![CDATA[Expanding the Library]]></title><description><![CDATA[New doctrine on leadership, communication, change, military leadership, parenting, and more.]]></description><link>https://news.intrenion.com/p/expanding-the-library</link><guid isPermaLink="false">https://news.intrenion.com/p/expanding-the-library</guid><dc:creator><![CDATA[Christian Ullrich]]></dc:creator><pubDate>Tue, 23 Jun 2026 06:00:55 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!1UOU!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa72edbc2-5fa1-4eb7-bd94-a19ed9d0d30b_1280x1280.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>One week ago, I introduced Intrenion Doctrine as another experiment.</p><p>Since then, I&#8217;ve spent most of my time creating new doctrine cards and audio discussions, listening to them myself, and trying to understand what works and what doesn&#8217;t.</p><p>One observation has stood out. Not all books translate equally well into doctrine. Some popular business books contain one strong idea repeated in different ways. Others contain many small observations, practices, and recommendations that naturally fit the doctrine format. Building the library is therefore not only about adding more content. It is also about learning which kinds of ideas are worth preserving and revisiting.</p><p>Another change is that the library has started to expand beyond GenAI. The first doctrine topics focused heavily on practical AI use and organizational adoption. Over the past week, I added doctrine on communication, leadership, organizational change, strategy, marketing, military leadership, and parenting. The experiment is gradually becoming less about a specific topic and more about finding useful ideas wherever they arise.</p><h4>New original doctrine</h4><ul><li><p>Method Transfer System</p></li><li><p>Recurring Work Situations with ChatGPT</p></li><li><p>Service Sourcing Framework</p></li></ul><h4>Current book categories</h4><ul><li><p>Accounting &amp; Auditing</p></li><li><p>Collaboration &amp; Organization</p></li><li><p>Communication, Influence, Power</p></li><li><p>Leadership &amp; Management</p></li><li><p>Marketing &amp; Sales</p></li><li><p>Military</p></li><li><p>Organizational Change Management</p></li><li><p>Parenting</p></li><li><p>Strategy &amp; Innovation</p></li></ul><h4>Book doctrine now available</h4><ul><li><p>ADKAR</p></li><li><p>Artificial Intelligence in Auditing</p></li><li><p>Bringing Up B&#233;b&#233;</p></li><li><p>Call Sign Chaos</p></li><li><p>Contagious</p></li><li><p>Crucial Conversations</p></li><li><p>Don&#8217;t Sit On The Baby</p></li><li><p>Extreme Ownership</p></li><li><p>Hooked</p></li><li><p>How to Talk So Kids Will Listen &amp; Listen So Kids Will Talk</p></li><li><p>Influencer</p></li><li><p>It&#8217;s Your Ship</p></li><li><p>Leading Change</p></li><li><p>Made to Stick</p></li><li><p>Military Adaptation in War</p></li><li><p>Never Split the Difference</p></li><li><p>Obviously Awesome</p></li><li><p>Radical Candor</p></li><li><p>Switch</p></li><li><p>Team of Teams</p></li><li><p>The Coaching Habit</p></li><li><p>The Cold Start Problem</p></li><li><p>The Embedded Entrepreneur</p></li><li><p>The First 90 Days</p></li><li><p>The Five Dysfunctions of a Team</p></li><li><p>The Human Element</p></li><li><p>The Mom Test</p></li><li><p>The Signal and the Noise</p></li><li><p>The Tipping Point</p></li><li><p>The Whole-Brain Child</p></li></ul><p>Explore the full library: <a href="https://www.intrenion.com/doctrine/">https://www.intrenion.com/doctrine/</a></p><p>As always, thanks for following along. I&#8217;m still learning where this experiment leads and what kinds of doctrine people find most useful.</p>]]></content:encoded></item><item><title><![CDATA[Introducing Intrenion Doctrine]]></title><description><![CDATA[Useful ideas in a format you can revisit when you need them.]]></description><link>https://news.intrenion.com/p/introducing-intrenion-doctrine</link><guid isPermaLink="false">https://news.intrenion.com/p/introducing-intrenion-doctrine</guid><dc:creator><![CDATA[Christian Ullrich]]></dc:creator><pubDate>Tue, 16 Jun 2026 06:02:14 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!1UOU!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa72edbc2-5fa1-4eb7-bd94-a19ed9d0d30b_1280x1280.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>It&#8217;s been quiet here for a few weeks.</p><p>If you&#8217;ve followed my work for a while, you&#8217;ll know that I tend to experiment a lot. Most experiments don&#8217;t last. Some evolve into something useful. Intrenion Doctrine is the latest one.</p><p>Intrenion Doctrine is a collection of doctrine cards and audio discussions designed to make useful ideas easier to consume, remember, and apply.</p><p><strong><a href="https://www.intrenion.com/doctrine/">Explore Intrenion Doctrine</a></strong></p><p>Some topics are built from books. Others are original doctrine based on observations, experiments, and practical experience. The goal is simple: preserve useful ideas in a format people can revisit when they need them.</p><p>This newsletter is also changing. It will now share updates on new doctrine cards, audio discussions, original doctrine, and related developments.</p><p>Several original doctrine topics are already available.</p><ul><li><p><strong>Everyday ChatGPT Practices</strong> focuses on practical ways individuals can integrate ChatGPT into daily work and build useful habits around it.</p></li><li><p><strong>Leading Organizational GenAI Adoption</strong> focuses on helping organizations move from isolated experimentation to widespread adoption.</p></li><li><p><strong>Working With GenAI</strong> explores practical methods for using generative AI in everyday work.</p></li><li><p><strong>Transfer</strong> explores how useful practices spread across organizations rather than remaining isolated to individual users.</p></li></ul><p>These topics reflect much of what I&#8217;ve been working on recently. Future doctrine will continue to address AI, as well as leadership, organizations, decision-making, communication, adaptation, and professional development.</p><p>Thanks for following along. We&#8217;ll see where this experiment goes.</p>]]></content:encoded></item></channel></rss>